Who owns the Collagen Brand?

Collagen is a multi million-dollar global industry attracting all types and sizes of participants all with varying degrees of motives and therefore corporate behaviours. Some of which make false advertising claims
around product benefits in breach of Government laws.

Multi National Co. Brands

A few brands are owned by large multi-national companies which control much of the collagen distribution either directly or indirectly via distributors throughout Supermarkets, Health Stores and Pharmacy channels some also having a significant online presence. You may know or can easily find these brands.

Marketing only Brands

There are also individuals and businesses who operate only as a marketing company, never formulating, touching, making or distributing their
products. They invent a product name, design the sales and marketing strategies
and engage with 3rd party contract manufacturers to formulate, make and then engage with 3rd part logistics companies to pack and send their products, often sold online. There are 100’s of brands as you may know. Not all, but some of these products attach exaggerated and illegal health claims on their products, some without nutrition information.

Full Service Brands

Then there are just a few businesses; ours being one that formulates in-house for an end consumer purpose, source individual ingredients, blend, pack, market, distribute and support our product though the complete product journey. These business own their brands, operate in their own facilities using their own manufacturing production equipment and are passionate about how they positively impact both the end consumer and partnering businesses.

I guess it’s just called making your own product and knowing your own customers! Rare these days! There’s a distinct integrity and passion associated with such businesses that leads to constant innovation and a premium quality product. They’re also great to deal with! You may have experienced a product like this yourself.